Brett Johnson oversees all paid media initiatives for GK3 Capital. Brett serves as a resource for GK3 clients utilizing paid digital media to reach their target investor profiles as well as users actively searching for related investment opportunities.
Brett has years of experience managing paid media budgets small and large, with specialized expertise in:
- Google pay-per-click advertising
- LinkedIn lead generation
- Programmatic advertising
- Facebook advertising
- Display advertising
Brett applies his years of experience across the paid media campaign process, which includes research, strategy, setup, launch, ongoing budget monitoring, and campaign optimization.
Brett’s expertise encompasses digital marketing strategy and website design in addition to paid media. His multifaceted background enables him to collaborate closely with the GK3 Capital account and content teams to optimize the return on investment for our client advertising budgets. The goal is to increase client website traffic and convert leads into prospects and investors.
Prior to joining GK3 Capital, Brett worked for marketing and design agencies in New York City, Boston, and Rhode Island. As an entrepreneur, Brett launched a consulting practice advising agencies on digital growth strategies.
Brett earned his Bachelor of Science degree in Business Administration summa cum laude from Gordon College, where he earned “Student-Athlete of the Year” honors. He was also captain of the college’s NCAA Division III swim team.
Brett also earned his Master of Business Administration in Marketing summa cum laude from Providence College, where he earned “Student of the Year” honors.
Brett is a fan of new businesses. He produced and hosted a podcast, “Chasing Goliath,” highlighting the everyday stories of small business owners and entrepreneurs. Brett is also a co-founder of Fire Drops, a provider of organic throat lozenges and natural remedies made with cayenne pepper.