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GK3 Capital Pricing

Pricing and Frequently Asked Questions

How much does it cost to hire GK3?

Unlike other agencies, we don’t bundle predetermined services into a package for a preset amount and hope for the best. Each client has unique needs, so what works for one will not necessarily work for another. Because of this, each marketing program we craft is customized to our client’s goals and challenges, timing requirements, overall budget and internal resources.

As a general rule of thumb, our fees are similar to what you would pay for one Wholesaler’s yearly salary ($7,500 – $20,000 per month). With the same budget, GK3 we will design, implement, and build an integrated approach to your sales and marketing process that more effectively attracts clients in today’s digital world. You will have access to our entire team of experts, including a consultant, copywriter, designer, developer, technologist and lead generation expert.

We typically work with firms that manage $500 million + in AUM, have a business development team and a marketing budget greater than $100,000 a year.

Coaching Services

GK3 coaching services offer expert advice to organizations looking to maximize their impact in the digital world. Coaching sessions are designed to coach and train participants in the techniques we have used to help many organizations, like yours, become successful in the digital world. Contact us today to learn how we can guide your organization to greater success!

Online
Academy

Coming Soon

Free

Our digital Academy will introduce you to the basic strategies of successful digital outreach.

Small Group
Training

Start At

$499/mo.

This program provides guidance and accountability for organizations implementing digital strategies. Groups size is limited to 10 participants.

One-on-One
Coaching

Start At

$2,999/mo.

This program offers strategies and troubleshooting for organizations deploying advanced digital strategies.

Ongoing Managed Services

Many organizations choose to utilize GK3’s team of experts to deploy their digital strategy. Our managed services options allows you to experience the success digital marketing can bring to your organization without investing the manpower in executing the success strategies. Contact us today to set up your growth consultation and discover the ways GK3 can help you grow your business!

Core

Starting At

$7,500

Includes basic campaign structure for 2 investor personas and all campaign resources

Growth

Start At

$10,000

Includes everything in Core, plus 10-12 pages website redesign, social media engagement, and 4 investor personas

Enterprise

 

Custom

Full custom program for larger terms, with multiple business lines, and more than 5 advisors

Services Provided Core Growth Enterprise
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Inbound Marketing & Sales

Tell me about GK3's inbound methodolgy

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. This is often achieved by creating quality content that is of interest to your target audience, and then promoting that content through many digital channels.

How does GK3 measure success?
It’s important to establish clear objectives and metrics that match your business goals.  Our strength is to be able to use this information to build specific inbound and outbound campaigns that achieve these goals.  A common measure of success can be lowering your customer acquisition cost (CAC) as revenue grows by leveraging an integrated approach of outbound media spends and inbound leads.  Another common, long-term measure of success would be reducing the length of the sales cycle.
How does GK3 create a content marketing strategy?
Our team leverages a number of resources to develop content at every step of the process.  It begins with our persona assessment and stakeholder interviews.  This process allows us not only to create an image of the various target segments, but also to look for important keywords that drive our research.  Using this data, we create a “Buyer’s Journey” that helps steer the content creation toward keywords that drive traffic and increase your online visibility.
What marketing automation tools does GK3 use?
We use the HubSpot sales and marketing software to go beyond email marketing, so you can scale your growth and spend less time on repetitive tasks.  This enables our customers to use campaigns to move prospects further down the funnel and generate more qualified leads.

Advanced segmentation logic is used to determine exactly who gets enrolled in what marketing automation workflows and when.  Emails for each recipient can be personalized using specific lead-intelligence details from your contacts database or CRM.

What information would you need to ensure a successful campaign?

To get the most out of your marketing campaigns, we need to have regular communications and meetings with leaders from your sales and marketing department to continuously identify and evolve the top KPIs. We need regular feedback on the quality of the leads and the sales results from campaigns. We also need the ability to have closed-loop reporting, ie. an integration between the sales and marketing software (HubSpot) and a CRM (which could also be the HubSpot CRM or a CRM that can be integrated with HubSpot).

What does reporting look like?
We create dashboards that track and measure everything.  These dashboards include web analytics, marketing campaign metrics, and all sales activities.  Our team meets with your team frequently to discuss strategy and report on our progress.

Brand Experience

What is Brand Experience

Our vision of brand experience focuses on writing and designing enticing experiences that bring potential clients into a lasting and meaningful relationship with brands people believe in.

From brand identity to voice and tone development, GK3 ensures all brand aspects are clear and consistent through website design strategy, content and blogging strategies, multimedia production and graphic design for digital and print initiatives. We work to align all elements with your overall marketing and campaign objectives.

Do you provide customized digital content design?

From interactive webpages and eye-catching infographics to educational eBooks and must-have guides, our brand experience experts know how to capture the attention of your target audiences and keep them engaged through consistent online experiences.

How Do You Approach Brand Identity Design & Development?
Whether you are in need of a logo refresh, a new logo and brand identity or if you are happy with your current direction but don’t have a style guide, we can help you define and enhance your brand. We’ll ensure you have the tools to keep your brand identity, voice and tone consistent across all digital and non-digital forms of visual communication to develop long lasting and meaningful relationships with customers. Our job is to help your organization connect more quickly with potential clients.

Lead Generation

What is lead generation?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. 

Why do you need lead generation?

When a “stranger” initiates a relationship with you by showing an organic interest in your business, the transition from stranger to client is much more natural.

How do you generate leads online?

First, a visitor discovers your business through one of your marketing channels, such as your website, email, blog, or social media page.

That visitor then clicks on a call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.

The CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.

An offer is the content or something of value that’s being “offered” on the landing page, like an ebook, a course, or a template. The offer must have enough perceived value to a visitor to merit providing their personal information in exchange for access to it.

The form on your landing page consists of a series of fields that collect information in exchange for the offer. Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. Once a visitor fills this out — voila! — you have a new lead! 

See how everything fits together?

To sum it up: Visitor clicks a CTA that takes them to a landing pagewhere they fill out a form to get an offer, at which point they become a lead.  This process is sometimes called a conversion path.

GK3 will design your unique conversion path and then develop the assets needed to turn your site visitors into leads. 

Working with GK3 Capital

How long are engagements with GK3?

For marketing services: 6-36 months

For website design and development: 4-12 months

What are your strengths as a company? What are your weaknesses?

Our team combines years of financial services sales and marketing experience with digital marketing tools to stay on the cutting edge of the inbound marketing revolution, pushing the boundaries of what our clients can do with an integrated strategy. 

One of the challenges we continue to face is educating our clients’ existing sales staff about how to also sell to inbound leads. They need assistance in learning how to embrace the recent technologies, which make the sales process easier and more enjoyable for prospects. Our services include consulting on the alignment between sales and marketing to help continuously evolve this process.

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Let’s start a conversation.