When it comes to building a website, it’s easy to get caught up in the aesthetics of the design and overlook the importance of data.
After all, data is more than just numbers; it’s information about the user experience. And, when it comes to building an effective website, data should be at the forefront of your design decisions.
Avoid spending time on long group discussions about color tints and font serifs. Focus on data and results instead to optimize the return on your website investment.
When it comes to website design, data-driven decisions are essential. With the right data in hand (see the table below), you can make informed decisions regarding how to structure the design of your site to optimize the user experience. For example, by analyzing data trends you can determine which webpages are viewed more often than others and make sure they are easy to access. You can also see which pages need to be improved based on user engagement and adjust the design accordingly.
Data can also help to identify and address usability issues. For example, if you notice an increase in the number of users that click a link but never convert (i.e., provide contact information to access your valuable content or set a meeting), the analysis of that data can show what changes can be made to improve user engagement.
Without data, designing a website is almost completely a guessing game. There’s no way for designers to really understand what will work best for their audience. By gathering data and analyzing it, designers can create a website that will be both aesthetically pleasing and user-friendly.
When it comes to creating a successful website, data should be your first priority. Without the right data, you won’t be able to accurately design and develop a website that caters to the needs of your customers. By understanding user behavior and preferences, you can create a website that is optimized for success. Data-driven decisions should be the foundation of any website development strategy.
Once you launch your data-driven website, your next step will be attracting more visitors. Learn how digital advertising can dramatically increase your web traffic.