When it comes to building a website, it’s easy to get caught up in the aesthetics of the design and overlook the importance of data.

After all, data is more than just numbers; it’s information about the user experience. And, when it comes to building an effective website, data should be at the forefront of your design decisions.

Avoid spending time on long group discussions about color tints and font serifs. Focus on data and results instead to optimize the return on your website investment.

Why Data-Driven Decisions are Essential

When it comes to website design, data-driven decisions are essential. With the right data in hand (see the table below), you can make informed decisions regarding how to structure the design of your site to optimize the user experience. For example, by analyzing data trends you can determine which webpages are viewed more often than others and make sure they are easy to access. You can also see which pages need to be improved based on user engagement and adjust the design accordingly.

Data can also help inform the design of a page. By understanding user behavior and preferences, you can create a design that caters to those needs. This can include using elements such as color, fonts, and layout to provide a more user-friendly experience.

Use Data to Improve Results

Data can also help to identify and address usability issues. For example, if you notice an increase in the number of users that click a link but never convert (i.e., provide contact information to access your valuable content or set a meeting), the analysis of that data can show what changes can be made to improve user engagement.

Don’t Play a Guessing Game

Without data, designing a website is almost completely a guessing game. There’s no way for designers to really understand what will work best for their audience. By gathering data and analyzing it, designers can create a website that will be both aesthetically pleasing and user-friendly. 

Data: Priority #1 in Website Design

When it comes to creating a successful website, data should be your first priority. Without the right data, you won’t be able to accurately design and develop a website that caters to the needs of your customers. By understanding user behavior and preferences, you can create a website that is optimized for success. Data-driven decisions should be the foundation of any website development strategy.

Learn How to Drive More Traffic to Your Website

Once you launch your data-driven website, your next step will be attracting more visitors. Learn how digital advertising can dramatically increase your web traffic. 

Download our free ebook: Asset Manager’s Guide to Growing Assets With Digital Advertising.