Our last blog post highlighted the need to create a comprehensive content PLAN for you to effectively reach your ideal customers. Executing that plan requires the discipline to develop and follow a clearly-defined content calendar for consistency. This blog discusses the fourth phase of our 8-step program to building remarkable content - SCHEDULE.
As your digital sales and marketing partner, once our GK3 Capital has developed the content plan we have agreed upon, we start on implementation.
Content must regularly reach your audience to maintain engagement —or someone else will. To guide our content programs at GK3 Capital, we create a content calendar. A content calendar provides a framework for consistent engagement of your future investors.
A content calendar, or editorial calendar, is a written schedule of your upcoming content and publication dates.
Content calendars may include a variety of elements:
Content calendars are critically important for staying organized, managing the many elements of the process, and reaching your business and growth objectives. Content calendars provide three key benefits for your content marketing strategy:
A content calendar ensures that your content-related tasks occur on schedule. Without a calendar, disorganization or missed deadlines may result, important items may fall through the cracks, or you may publish less often.
Content calendars make collaboration easier for your team and outside partners. The calendar keeps everyone on the same page. Content calendars can be powerful project and resource management tools.
Your content calendar facilitates a strategic approach to content development. A content calendar provides a “big picture” overview of near-term deadlines and long-term objectives.
You can verify if topics are being published in the right sequence. You can implement content themes, and plan campaigns in advance of related blogs, case studies, eBooks, infographics, white papers, and videos. A well-managed content calendar enables you to see your entire content marketing strategy for the next few months and plan the upcoming quarter or year.
At GK3 Capital, we build content calendars on a quarterly cycle, consistent with the reporting cycle of the financial services industry. The quarterly cycle tells us when we need to draft, design, and produce content, and we include ample time for a thorough compliance review.
Your Account Manager builds your content calendar with your detailed input and oversees the execution of every step. Your content calendar provides discipline and guideposts to the content creation process. Since content is about building and maintaining relationships with your current and future clients, consistency is key.
We can expand your content calendar across multiple quarters, an approach well suited for longer thought-leadership campaigns. For longer-term strategic planning, we will extend the content calendar for a full year.
Scheduling your content and executing a well-defined development and distribution plan is a vital part of your overall content strategy. Gk3 Capital has developed a calendering process that helps ensure nothing gets overlooked, and that you will reach prospects with the consistency necessary to attract and convert them into new customers.
Our next blog post discussed the fifth step in our content series, Creating Content.