“RELATIONSHIPS NOW BEGIN ON THE OTHER SIDE OF A WEBSITE VISIT, GOOGLE SEARCH OR SOCIAL MEDIA POST.”
– John Gulino
The asset manager’s dilemma
THERE ARE LIMITED OPPORTUNITIES FOR WHOLESALERS TO INFLUENCE INVESTING DECISIONS
Yet the business is still about relationships and earning the advisor’s trust. How you build relationships and earn trust in a digital world has evolved, and now your sales and marketing strategy needs to evolve also.
Margins and fees are compressed
The race to the bottom seems to know no bounds as distinguishing your value is more important than ever.
Cost of sales keeps climbing
It has been estimated that the cost to secure a single face-to-face meeting with an advisor is over $1,000. Are your sales people focused on the right prospects?
Advisors don't have time to meet
Time-constrained investment committee members and advisors are increasingly difficult to secure time with.
The Wealth Manager’s Dilemma:
INVESTORS ARE SEARCHING ONLINE FOR SOLUTIONS
Despite your success as an advisor, if you do not have a digital plan, all the people who are looking for help, are going to get it from someone else.
Smarter Prospects Take Charge
Today’s prospective client is better informed, increasingly cautious and more discerning than ever. Will you garner their attention?
Fee Compression Inflicts Pain
Fee compression is applying more pressure to grow your business profitably. That means exhibiting your true value as an advisor.
Regulations Keep on Coming
Ever-evolving regulations require more of your time and attention, distracting you from the job of finding new clients and assets.
Meet today’s challenges head on with a fine-tuned digital strategy